HRE found the excellence and reliability they need to support their Brand online from TM5150.

HRE Performance Wheels

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HRE designs, engineers and manufactures wheels for Racing, Performance & Luxury cars and SUVs. HRE’s built-to-order wheel sets offer a uniquely personal style and performance solution for each customer application. Having customers with an eye for detail and an expectation for excellence, HRE needs a solution for their website that not only has a look that fits their Brand standards but also has the engineered perfection to meet their functional requirements.

In 2012 HRE was referred to TM5150 for a new solution to support their Brand’s website. After listening to all of the requirements as well as the challenges that HRE had managing content on their existing website, it was clear that a custom digital platform was the best solution for their Brand.

With the focus on a user experience that would benefit HRE customers, dealers and car enthusiasts alike, TM5150 delivered a solution that provides relevant content based on personalized vehicle selection. The result is an online experience that is highly personalized, engaging and down right sexy; and lets not forget award winning.


Brand Platform
Branding and Creative
Maintenance and Support

Company Information

  • Client Since: 2012
  • Industry: Automotive
  • Located at: Vista, CA
Launch Site

Customers can select their vehicle, then see related content throughout the site.

Custom photo galleries relating to each of the different wheels on the site.

Custom shopping experience for purchasing separate price point items.

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