"The gardening market wasn't served by broadcasters, cable networks or streaming services. So with the help of TM5150 we built HortusTV to bring programming to a waiting audience."
Liza Drozdov, Founder of HortusTV
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Necessity drives innovation, and while online video streaming has already been widely established, there was a market being underserved: gardening. Our client created a startup business to solve this problem and make available years of classic lost-but-not-forgotten gardening shows. Introducing, HortusTV.
TM5150 built a robust custom platform for viewing dozens of gardening shows online. The website is subscription-based and powered by a custom CMS to allow for easy uploading of new content. Due to our client's location and licensing restrictions, we were also tasked with ensuring that the content would only be available to viewers in Canada (for the time being). The website is also fully responsive, so users can enjoy their favorite shows on any device.
Due to the niche audience of HortusTV, we helped establish a brand geared toward attracting target viewers. Through research and development we established a branded user-experience that put the content first, allowing users to spend more time watching the shows they love and less time trying to understand the site itself.
Branding and Creative
Support and Maintenance
- Client Since: 2015
- Industry: Home & Gardening
- Located at: Toronto, Canada