Ashford University and Forbes Media announced their alliance in November 2013; and with that, the "Forbes School of Business and Technology" was formed. Within a year of the announcement, Ashford was in need of additional creative and technical resources to support the new brand, and that is when TM5150 was brought in to lead the way on a number of projects.
The primary focus across all projects was to help establish FSBT as its own brand, retaining the strong brand recognition that comes with the Forbes name, while maintaining a clear and direct connection under Ashford University.
For many of our FSBT projects, an important part of our process has been to produce rapid prototypes for "proof of concept", which are then reviewed and tested by Ashford University's internal team. In some cases, we have had the great opportunity to move forward and produce stand alone platforms, in other cases winning concepts are transferred to Ashford's team so they can be integrated with their existing platform.
We've been working with Ashford University since 2014, and we continue to enjoy taking on new creative challenges and seeing the positive results from our collective efforts as the "Forbes School of Business and Technology" continues to grow.
Brand Identity Collateral
Brand Website Concepts
Community-based (Wordpress) Website
- Client Since: 2014
- Industry: Higher Education
- Located at: San Diego